IGA Quarterly Marketing Kit

Refresh your store. Drive sales.

 

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    8 signs from the Quarterly Marketing Kit 2024 Q1 collection

    As we enter the new year, we want our shoppers to know that their IGA grocery store is committed to empowering them to embrace healthy habits and kickstart a fresh, vibrant routine. Our Q1 shopper marketing theme, “Healthy Habits, Happy You” is all about making it easy, enjoyable, and affordable for our customers to prioritize their well-being.

    The IGA Quarterly Marketing kit keeps your store looking and feeling fresh while aligning with shoppers’ changing wants and needs. With resolutions top of mind but inflation still impacting purchase decisions, the Q1 kit helps shoppers achieve their 2024 goals without blowing their budgets. We have changed the shape of our hanging signs to provide more visual interest and incorporated more lifestyle photography to make an emotional connection with shoppers. We’ve changed up the shape of our hanging signs to provide more visual interest while also incorporating more lifestyle photography to make a emotional connection.

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    How it works:

    The IGA Quarterly Marketing Kit is billed and delivered to your door at the start of each quarter. Subscribe today!

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    Each Quarter, You Receive:

    • Eye-catching, seasonal signage (50+ signs)
    • Social media & eCommerce templates designed with the quarterly seasonal campaigns, offers, & recipes
    • Quarterly Playbook with instructions for using the included signage

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    * Shipping included in the continental U.S.
    ** Stores not subscribed for auto-payment & delivery will be charged additional $25 fee each quarter.

    Download the Q1 Playbook

    IGA Quarterly Marketing Kit | Healthy Habits, Happy You | Q1 2024 Store Playbook Cover

     

    The Objective

    Compete with national chains and increase sales by delivering an omni-channel marketing experience through the Quarterly Marketing Kit. The in-store signs, online educational content (including recipes), and social media assets in the kit will put you ahead of the competition by highlighting your local points of difference.

    This quarter’s theme is “Healthy Habits, Happy You.” 

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    Q1 2024 Signage, including "Warm up with hot deals;" "Brighten your day with fresh food"


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    Thanks to our valued QMK subscribers!

    • Stuqpak Market, Anchorage, AK
    • Independent Markets, Anchorage, AK
    • Alaska Ship Supply, Dutch Harbon, AK
    • Foodland IGA, Juneau, AK
    • Super Bear IGA, Juneau, AK
    • Hammer & Wikan, Petersburg, AK
    • Market Center, Sitka, AK
    • Wright’s Market, Opelika, AL
    • Heber IGA, Heber, AZ
    • Del Sol Market, San Luiz, AZ
    • Foods Etc., Clearlake, CA
    • Young’s Payless, Copperopolis, CA
    • Harvest Market, Fort Bragg, CA
    • Hollister Supermarket, Hollister, CA
    • Hollister Supermarket, Hollister, CA
    • Young’s Payless, Lockeford, CA
    • Young’s Payless, Pioneer, CA
    • Windmill Market, San Juan Bautista, CA
    • Valley Fresh Markets, Solvang, CA
    • Susanville Supermarket, Susanville, CA
    • Geissler’s - Bloomfield, Bloomfield, CT
    • Adams Hometown Market, Canterbury, CT
    • Adams Hometown Market, Deep River, CT
    • Adams Hometown Market, East Lyme, CT
    • Geissler’s - East Windsor, East Windsor, CT
    • Geissler’s - Grandby, Granby, CT
    • Adams Hometown Market, Lisbon, CT
    • Adams Hometown Market, Milford, CT
    • Adams Hometown Market, Portland, CT
    • Adams Hometown Market, Shelton, CT
    • Geissler’s - Somers, Somers, CT
    • Geissler’s - South Windsor, South Windsor, CT
    • Adams Hometown Market, Terryville, CT
    • Adams Hometown Market, Thomaston, CT
    • Adams Hometown Market, Watertown, CT
    • Geissler’s - Windsor, Windsor, CT
    • Universal Supermarket, Bonita Springs, FL
    • CW Market, Hollywood, FL
    • Mt. Plymouth IGA, Sorrento, FL
    • Calhoun IGA, Calhoun, GA
    • Kingsland IGA, Kingsland, GA
    • Foothills IGA, Marble Hill, GA
    • Archie’s IGA, St. Maries, ID
    • Carlyle IGA, Carlyle, IL
    • Capri IGA, Greenville, IL
    • Capri IGA, Hillsboro, IL
    • Huntingburg IGA, Huntingburg, IN
    • Jasper IGA, Jasper, IN
    • Lebanon IGA, Lebanon, IN
    • McKim’s IGA, Mt. Vernon, IN
    • Bridgeport IGA, Bowling Green, KY
    • Huntsville IGA, Bowling Green, KY
    • Adams Hometown Market, Adams, MA
    • Geissler’s - Agawam, Agawam, MA
    • Adams Hometown Market, Monson, MA
    • Everyday IGA North, Great Falls, MT
    • Gary & Leo’s, Conrad, MT
    • Gary & Leo’s, Havre, MT
    • Van’s Thriftway, Helena, MT
    • Fresh Foods, Lumberton, NC
    • Quality Foods IGA, Wayne, NE
    • LaPerle IGA, Colebrook, NH
    • Lavigne’s IGA, Chateaugay, NY
    • Adams Hometown Market, East Hampton, NY
    • Adams Hometown Market, Montauk, NY
    • Lavigne’s IGA, Potsdam, NY
    • McMaken’s IGA, Brookville, OH
    • Rodhe’s IGA, Millersburg, OH
    • Kishman’s IGA, Minerva, OH
    • Todd's IGA Express, Trenton, OH
    • Thoman’s Market IGA, West Liberty, OH
    • North Albany IGA, Albany, OR
    • Chester’s Markets, Depoe Bay, OR
    • Chester’s Markets, John Day, OR
    • Chester’s Markets, Pacific City, OR
    • JC Thriftway, Toledo, OR
    • The Country Fresh Market, Benton, PA
    • Crop’s Fresh Marketplace, Downingtown, PA
    • Riccardo’s Market, Dunmore, PA
    • Yoder’s Country Market, New Holland, PA
    • Adams Hometown Market, West Warwick, RI
    • Griffin’s IGA, Longs, SC
    • Shumpert’s IGA, Pelion, SC
    • Jerry’s IGA, Livingston, TN
    • Family Center IGA, Port Aransas, TX
    • Martin’s Market, Cashmere, WA
    • Grandview Market, Grandview, WA
    • Granite Falls IGA, Granite Falls, WA
    • Okonogan Market, Okonogan, WA
    • PickRite Thriftway, Montesano, WA
    • Wrays Foods, Selah, WA
    • Wrays Foods, Chalet, WA
    • Wrays Foods, Meadowbrook, WA
    • Quincy Market, Quincy, WA
    • Wrays Foods, Southgate, WA
    • Hansens IGA, Bangor, WI
    • Stodola IGA, Luxemburg, WI
    • Maurer’s Market, Wisconsin Dells, WI
    • Add yourself to this list by subscribing today!

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    The Strategy

    Want to learn more about how the Quarterly Marketing Kits drive store sales?
    Watch IGA CEO John Ross and the IGA team discuss the strategy in this webinar. 

    Looking for Q2 Value Signage?

    q2-SS-shop-local

    The inflation sign kit was designed to maintain shopper loyalty by helping shoppers stretch their food dollar. A historic period of inflation has pushed grocery prices ever higher as the nation continues to grapple with the coronavirus pandemic. A labor shortage, supply chain issues and other factors are driving up costs, but many consumers just see high food prices amid record profits in the grocery sector. This kit will assure your shoppers that you are their trusted partner who is on their side.

    Learn More